There are lots of books and courses available on how to use LinkedIn with the standard messages and tools. But those courses tend to produce users who think that if being listed in the software is good using it heavily without further thought is better. I disagree.
- In the Twin Cities Metro there are 4K LinkedIn listings with “marketing communications” mentioned, 59K with “sales,” and 31K with “engineer.” 65% social media participants users use to stay in touch with friends, 47% use social media “for work” and but only 26-28% use it for “career search.” (more…)
I see too many resumes that show the minimum skills required by a job ad but don’t show how well the job applicant performed the tasks or why this candidate is a better risk to interview and hire than other applicants with the same skills. If you are guilty of this, you have qualified your resume to be “in the pile” of qualified applicants but have done nothing to make your resume float to the “top of the pile.” You have less chance of winning an interview.