I recently started coaching someone who has been out of work for 2 years and has been in denial because she has won 12 marketing communication awards. Although her positioning rhetoric got more “sales-y” at 18 months, Mary’s search and networking activities were otherwise generic. The campaign did not offset prejudice about her age (a matronly 52) and being out a long time. Did you know 70% of hiring managers avoid candidates who are out of work? (a)

Long before she panicked, she should have been test-marketing alternative strategies to see which offered her the best ROI (Return On Investment.)

I asked her what she has been doing in her spare time. She admitted that she loves travel and gardening. Has won 5 awards for gardening. Would love a marketing job in travel or gardening but has no paid experience in either.

Here are strategies she is now exploring in order to create more options for herself:

• Create kick-ass “whitepapers” to demonstrate her marketing knowledge in depth in formats that will additionally showcase her award-winning publication design abilities.  Find ways to circulate them to hiring managers including those she has already met.
• Produce B2B or B2C publications on gardening or travel to be used to demonstrate that, although she has never been paid by those industries, she has lots to offer.
• She is going to quietly shadow a salesperson selling to resorts to learn more about VOC (Voice of the Customer) for the hospitality industry.

If what you have been doing is not working, have you considered something new?

(a) http://money.cnn.com/2010/06/16/news/economy/unemployed_need_not_apply/index.htm

Topics: career strategy, hidden job market, solving problems | No Comments »

Much of what we have been taught to do to make us valuable to “the job market” is more about the convenience and profit of the employer rather than giving the employee maximum control over his/her destiny and security. However, as company agendas will continue to be less and less stable for an individual employee, a “Portfolio Career” strategy is a concept you need to understand as a pro-active means of a establishing a foothold for you in a new industry in case your current job disappears or if you wish to change roles long-term.

On a simple level, a “Portfolio Career” means someone earns income from more than one simultaneous employer by choice or necessity. It is not a new concept. “Freelancers” in ad agencies and “Contractors” in IT have been doing it since the 1970’s as a means of gaining exposure to a wide variety of clients/technologies as quickly as possible. Folks with multiple jobs are easy to find in any industry in Europe.

Deliberately selecting unrelated simultaneous jobs spreads your risk if any one industry or skill area shrinks. Remember when the telecom industry shrunk by 70% in the 1990’s? Ad agency work has been shifting over 20 years from mass media like network TV and magazines to the Internet and other personal media. A Portfolio Career would protect you in similar transitions. Read the rest of this entry »

Topics: career strategy, hidden job market, networking, solving problems | 2 Comments »

I had a client who was a Customer Service Manager in a hospital. His job was to call patients after they had just had some test and tell them that, yup, a problem had been found and a visit with a doctor for follow-up needed to be scheduled ASAP. Since he was frequently calling people with very bad news, he was not sleeping well and asked me how he could find a job in a new industry given that he had been in the hospital role for the last 20 years.

I helped him see that his gifts included not only his knowledge of medical conditions, but his ability to “deliver bad news gracefully” and help people make thoughtful, well informed decisions when under a huge amount of stress. Read the rest of this entry »

Topics: branding + positioning, career strategy, solving problems | 1 Comment »