If you dread the thought of networking, you are not alone. Most of us can describe networking that is not effective:
Good networking is not a three martini lunch.
Good networking is not standing up in a crowd of strangers and announcing you are a sales manager looking for a contact at company X.
Networking should have two elements:
First, networking should be a long-term campaign to establish your value in the business community. It is about defining and establishing your brand – what makes you unique or different amongst people with somewhat similar backgrounds. It is about building awareness for your brand with an ever-larger audience. It is about keeping your value proposition top of mind over the long-term so that when someone in the community has need of your services, he/she remembers you are out there and reaches out to you. Your objective is to craft your message so that the right (more…)
