Branding + Positioning

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What does it take to be an “effective communicator?”

Friday, September 25th, 2009

iStock_000007155925XSmallMany job seekers create a resume that suggests they are suitable for many different companies and then apply to hundreds of job postings. These resumes frequently use language like “relationship builder,” “effective communicator,” and “strong team lead” without offering more specific accomplishments or case histories to support the adjectives. Recruiters and network connections are often told by these same job seekers “Just get me the interview, and I’ll get the job.” (more…)

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The limitations and dangers of using LinkedIn

Sunday, September 13th, 2009

Business Card
There are lots of books and courses available on how to use LinkedIn with the standard messages and tools. But those courses tend to produce users who think that if being listed in the software is good using it heavily without further thought is better. I disagree.

  1. In the Twin Cities Metro there are 4K LinkedIn listings with “marketing communications” mentioned, 59K with “sales,” and 31K with “engineer.” 65% social media participants users use to stay in touch with friends, 47% use social media “for work” and but only 26-28% use it for “career search.” (more…)
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Job-Hunting over the age of 45

Sunday, July 20th, 2008

older worker and team

I am in my 50s. Yes, age bias exists and, yes, it is illegal. You won’t always be able to avoid it. But age bias is sometimes not really about your actual age, it is about certain soft skills and attitudes that employers desire but older employees are less likely to value. And if you learn to address those issues, you can make concerns about age go away.

(more…)

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Create a personal Board of Directors

Monday, June 30th, 2008

Your long term career goals are much more likely to be achieved if you create group of advisors you respect that you can check in with periodically. These are not “friends” who will agree without question with your rationale about why your career is at the stage it is. These are business people you hold great respect for who will challenge and play devil’s advocate with every one of your ideas. The payback of putting yourself under the microscope of other business people can be tremendous. (more…)

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Lying on Resumes and in Interviews

Sunday, June 22nd, 2008

liar

The simple answer? Don’t do it.

  • I have seen national studies that claimed about 70% of resumes have “mistruths” in them.
  • Other studies state 25-50% of resumes have “embellishments” (an exaggeration but not lie.)

The most common lies:

  • Length of employment gaps
  • Titles
  • Degrees completed
  • Salary
  • Reason for leaving
  • Not mentioning a job from which you were fired
  • Taking credit for an idea developed by the team
  • When career started (age)
  • Size of business or projects managed
  • Rank as a sales person or total revenue you represented
  • Claiming to be “Consulting” when you were billing zero hours

I could quote more studies, but the point is: Recruiters and Hiring Managers EXPECT there to be many lies in resumes and in the interviews we have with applicants so we look and listen for them. (more…)

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