Don’t be lost in a pile of resumes!

I see too many resumes that show the minimum skills required by a job ad but don’t show how well the job applicant performed the tasks or why this candidate is a better risk to interview and hire than other applicants with the same skills. If you are guilty of this, you have qualified your resume to be “in the pile” of qualified applicants but have done nothing to make your resume float to the “top of the pile.” You have less chance of winning an interview.

Fast facts:

1. 70-80% of jobs are filled through referrals and networking where the client is familiar with the reputation of the job applicant before receiving the actual resume. Those resumes are read very differently than the resumes of total strangers. (Read my blog posting The “Hidden Job Market.”)
2. When a hiring manager reviews resumes for people he (or she) has not had referred to him, he reads them looking for cues that will maximize his ROI (return on investment) for the available budget. Therefore, the first applicants to be called for an interview will be closest to an ideal fit. If and only if one of these candidates does not work, will the hiring manager widen the search to applicants who offer a less perfect fit.
3. Hiring managers don’t always put everything they are looking for in the job ad, just the “minimums.” And they usually make the ads broader than the ideal to widen the net and catch more fish in case the ideal candidate does NOT show up in the narrow definition of the specs.
4. A job ad for a JAVA programmer when posted in a big database like www.monster.com will generate 300-400 applicant resumes after about a week. A job ad for a Director of Marketing will generate 25-75 applicants.
5. At least 50% of the people who send a resume to any job posted in a public place will not actually be qualified for the role. Responding to ads for which you are not a close fit is a poor use of your job hunting efforts. It also may annoy a hiring manger who has limited time available.

Are you the best candidate?

You should do homework on what might be important to the client beyond what the job ad says. You can research this through:

• Annual reports
• Informational interviews
• Former employees of that company
• Trade press
• Internet
• Networking
• Reading other jobs ad from the company

If your homework reveals you are a strong candidate, make sure you add content to your resume to demonstrate you are an excellent risk. Instead of applying to 100 companies for which you are a long shot, send tailored resumes to the 15-20 clients where you are most likely to be the preferred candidate.

How to show you are the best applicant

This is done through case histories, testimonials, and details in the resume that show your strategic leadership. If possible, you should show you made the company money, saved the company money, or made it more efficient.

The introduction

70% of hiring managers don’t read beyond the first half of the first page of the resume or spend more than 30 seconds reading before they decide whether or not to opt out. This means that you need a powerful introduction to your resume that makes builds the reader’s expectation that you are a relevant and exciting candidate. This will keep him reading longer so he is more likely to be sold on you.

Beyond the resume

If you think about it, you need to be ready to use similar strategies in networking, cover letters, interviews, in every contact with a potential hiring manager. Your objective is to reinforce repeatedly that you are the best of possible candidates for the job.